Amidst the chaos of information, we push back against zero-waste claims, clean beauty and plastic free promotion. Not because we don’t want these things. But because in the wider view of circular economy, we know that they are simply not possible and often green washing at a very high level. Our goal is to create a brand that is eco conscious. That has considered our ingredient and packaging choices every step of the way to make our products good for you and for our planet.